Slouper is a Chicago-based apparel brand built around rebellious seasonal designs, premium materials, and uncompromising quality. The product had brand strength and design conviction, but channels were running in isolation. Lion Media partnered with Slouper to engineer paid social, search, email, and SMS into one coordinated full-funnel system.
Slouper had product-market fit and brand recognition, but acquisition was running through disconnected channels. Paid social, search, and lifecycle were optimized in isolation, so each channel was paying its own customer acquisition cost without compounding into a coordinated system.
In a category that lives on discounting and ad fatigue, scaling profitably required more than channel-level optimization. The challenge was to position Slouper as premium while building one acquisition system where every channel reinforced the others against a blended CAC target.
We rebuilt Slouper’s acquisition system as one connected full-funnel engine measured against blended CAC, not channel-level ROAS.
Meta was rebuilt around audience intent, with prospecting feeding remarketing and retention as a single budget pool. Creative was tested in batches against thumb-stop rate and CVR, with winners scaled aggressively and underperformers cut early to protect account-level performance.
Google captured the high-intent demand that Meta and brand presence generated, with Search and Shopping engineered as the conversion layer rather than a separate channel. Discovery, Display, and YouTube remarketing held attention at the top of the funnel so paid social wasn’t carrying all the awareness cost.
Email and SMS were rebuilt as the retention and lifecycle layer: structured flows for new subscribers, drop launches, and reactivation, all measured against repeat purchase rate and contribution margin rather than send volume.
Google Ads served as the high-intent conversion layer. Search and Shopping captured the demand that Meta prospecting and organic visibility generated, with branded search defended and non-brand engineered around contribution margin, not raw click volume.
Performance Max, Discovery, Display, and YouTube remarketing held audience attention across the funnel so Meta wasn’t absorbing all the awareness cost. Each campaign was attributed back to blended performance so spend shifted toward whichever layer was earning incremental revenue.
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Email and SMS were rebuilt as the retention engine, not as broadcast channels. Welcome flows, drop announcements, abandoned cart sequences, and reactivation were structured around customer behavior and tied directly to repeat purchase rate.
Every send was measured against contribution margin, not open rate. SMS handled urgency and drops, email carried storytelling and post-purchase nurture, and the two operated as one connected lifecycle layer that compounded LTV alongside paid acquisition.
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