CION Skin Care

Rebuilding a struggling Meta ad account into a predictable profit engine in 12 weeks.

Cion is a science-backed skincare brand built around minimalist, dermatologist-approved formulations. By the time they came to Lion Media, the product had clear market fit, but their Meta ad performance was deteriorating, CPA was eating margins, and ROAS had stalled.

Cion Skin Care Meta Ads case study cover

Challenges

Cion had an active Meta ad account, but performance had decayed to the point where every additional dollar of ad spend was reducing profit instead of growing it.

● Key challenges included:

● Rising CPA that was
eroding margins

● Creative fatigue across the existing
ad library

● Tracking gaps producing unreliable
performance data

● Optimization decisions made on
platform vanity metrics

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Approach

We rebuilt Cion’s full-funnel Meta strategy from the ground up using a structured, data-driven approach.

Our focus was to:

● Deploy server-side conversion tracking for
accurate attribution

● Introduce a structured performance creative system
to combat fatigue

● Rebuild campaign architecture across prospecting,
retargeting, and retention

● Scale spend methodically against
verified ROAS targets

This shifted Cion from chasing platform vanity metrics to optimizing against real contribution margin.

Cion case study [section] supporting imagery

Turning a struggling ad account into engineered, profitable growth.

By rebuilding tracking, creative systems, and campaign structure in the right sequence, we converted unstable Meta performance into predictable, scalable revenue.

Meta Ads

Meta became the primary lever for engineered growth. Facebook and Instagram were rebuilt as one connected acquisition engine across prospecting, retargeting, and retention.

Inside Meta we:

● Deployed Infinite Creative Testing™ across hooks, formats, and angles to break creative fatigue

● Rebuilt campaign structure around verified ROAS targets and contribution margin

● Implemented server-side conversion tracking for accurate, granular attribution

● Scaled spend methodically with weekly optimization cycles tied to real revenue data

Within 12 weeks, Cion’s Meta account moved from eroding profit to compounding it.

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Results
Disciplined execution turned Cion’s Meta account from a margin drain into a predictable, profitable acquisition engine in 12 weeks.
Revenue Growth
+90%
Meta ROAS
4.9x
CPA Reduction
-41%
CVR Improvement
+67%

Unlock your full growth potential

Want to reach out directly?

Email:
Info@lionmediallc.com
Phone:
309-886-0948
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Thank you

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Ready to turn strategy into measurable results?

Cion’s rebuild shows what’s possible when paid media, creative, and tracking operate as one engineered system.
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"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."
Nonso Onukwuba
Founder of Cionskincare