A performance marketing agency buys media against a profit target, not a platform score. Lion Media does that for DTC brands. We plan Meta, Google, and TikTok around contribution margin and MER, and we tie creative tests and tracking to those numbers. Lion Media LLC is remote-first and based in Chicago. Talk to Lion Media using the contact page today.
Trusted by 60+ growth-stage brands
A performance marketing agency is hired to buy demand and to show whether that demand made money. For a DTC brand, that means the media, the ads, and the measurement have to share one definition of profit. Lion Media does that work. We are not a generalist digital shop that happens to run a few campaigns, and we are not a single-channel desk that reports Facebook ROAS and stops there.
Platform ROAS is a number the ad platform assigns to itself. It can rise while the business gets less profitable, because it ignores blended spend, returns, discounts, and the cost of the rest of the stack. Lion Media manages to MER and contribution margin instead. MER is total revenue divided by total ad spend. Contribution margin is what is left after the variable costs of the sale. Those two numbers decide whether a campaign scales, holds, or stops.
Meta covers prospecting, retargeting, and creative rotation. Google covers search intent, Shopping, and Performance Max. TikTok covers native creative and, where the brand sells there, TikTok Shop. One budget logic, not three unrelated retainers.
We write the test: offer, hook, audience angle, and format, then rotate variants before fatigue shows up as a higher acquisition cost. Landing pages are reviewed with the ads so the test is the whole path.
We check what fires, what is duplicated, and whether Meta, Google, TikTok, and the store describe the same revenue. Then we pick one set of numbers to manage to.
Reporting is a written weekly note, not a slide of platform screenshots. It says what changed in budget, creative, and targeting, why it changed, and what is being tested next. The numbers are the store's revenue and blended spend, set next to each platform's own ROAS so the gap is visible.
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Eight core deliverables, every engagement. Audit, tracking, architecture, creative, reporting, optimization, CRO, and a dedicated strategist. Nothing is bolted on or sold separately. The whole system runs together because that is the only way it compounds.
Complete diagnostic of your existing campaign structure, tracking health, audience setup, creative performance, and attribution model before we make a single change.
Conversions API configuration, pixel verification, and custom event mapping so every conversion is captured accurately even with iOS privacy changes and browser ad blockers active.
Full-funnel campaign structure built from your business objectives, with defined audience layers, budget allocation logic, and campaign-level KPIs that connect to actual revenue targets.
Weekly creative briefs with testable hypotheses, production of static and video ad variants, and a structured rotation protocol. Performance creative is included, not an add-on.
A custom performance dashboard connecting Meta, Google, and TikTok spend to Shopify or backend revenue data updated in real-time, accessible 24/7.
Every week: budget reallocation, creative rotation, audience adjustments, offer testing, and a written update explaining every action taken and the reasoning behind it.
Your landing pages and post-click experience are reviewed and aligned with your paid media campaigns. We connect ad messaging to landing page optimization so the full conversion path is optimized not just the ad click.
One senior strategist who manages your account, knows your business, and is available via direct Slack. Not a shared inbox, not a junior account manager, and not a rotation of different people.
Performance is driven through continuous testing and structured optimization. Campaign targeting, creative direction, and budget allocation are refined using real performance data, while testing frameworks evaluate new audiences, messaging angles, and formats without sacrificing efficiency. Creative variations are introduced consistently to prevent fatigue, and remarketing systems are aligned to capture demand, resulting in stable and scalable acquisition performance.
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"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."
"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."
"We love being partners with Lion Media and will continue to do so."
"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."
Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest, no small feat in this industry. We've been very happy with his service and congratulate him on his success.
"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"
Organic search channels that compound alongside paid to lower your blended CAC.
Landing page and funnel optimization that maximizes the conversion rate of every ad click you pay for.
Static and video ad production built around testable hypotheses and systematic scaling of winners.
The data infrastructure that makes every optimization decision reliable not guesswork.
Organic social presence aligned with your paid strategy for consistent audience messaging.
E-commerce and landing page builds optimized for the traffic your paid campaigns send.
Real results from brands we have scaled on Meta, Google, TikTok, and across full-funnel systems.
The full suite of growth services available as a coordinated system or individual engagements.
Straight answers about how Lion Media runs performance marketing for DTC brands.
Ask Us Directly →
A performance marketing agency is paid to acquire customers against a financial target. At Lion Media that target is contribution margin and MER, not the ROAS shown inside Meta, Google, or TikTok.
Meta (Facebook and Instagram), Google (including Shopping and Performance Max), and TikTok. The mix depends on the brand. We do not turn on every channel by default. Each channel has its own service page.
The Meta page is the Facebook and Instagram system. This page is the engagement around it: channel choice, creative testing, landing pages, and the measurement those channels share. Many brands need both. Some only need Meta.
No. We will not publish a promised return. What we will do is set the margin rules before spend increases, and stop or rebuild anything that misses them.
Talk to Lion Media through the contact page. The contact page is the audit request. We read the current setup before anyone proposes a channel plan.
If your paid media campaigns generate traffic but fail to produce consistent revenue, the issue is likely structural. We evaluate campaign architecture, CAC targets, creative systems, audience segmentation, and budget allocation to identify inefficiencies and outline a clear path to improvement. The goal is to align your paid media with your financial model and transform acquisition into a controlled, scalable growth system.
We work with growth-stage brands spending $5k+ per month on ads. No commitment required for the audit.
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