Most brands run paid media on borrowed data. We build first-party data infrastructure that captures customers at every touchpoint, resolves identity across devices, and feeds clean audiences back into Meta, Google, and TikTok. Privacy-compliant. Consent-driven. Built to outlast every platform change.
Trusted by 60+ growth-stage brands
Most DTC brands have outsourced their customer relationships to platforms they do not own. iOS privacy changes broke pixel tracking. Cookie deprecation broke retargeting. Ad platforms keep getting smarter but the data feeding them keeps getting weaker. Without first-party data, you are renting your customers from Meta and Google, paying more every year for the same audience.
Data collection is the layer that feeds everything else. We build the systems that capture customers across web, app, email, SMS, and post-purchase, resolve them into unified profiles, and route those profiles into your CDP, your ad platforms, and your retention stack. Every record consent-driven. Every connection compliant. Every audience yours, not Meta's.
Every interaction is an opportunity to capture data the right way. We build email and SMS capture across web and post-purchase, deploy zero-party data surveys to learn customer preferences, install identity resolution to unify devices and sessions, integrate with your CDP and Klaviyo, and configure consent management so every record is privacy-compliant from the start.
Start the Process →Data collection is more than dropping a form on a landing page. We start by mapping every touchpoint where data could be captured but is not. Then we build capture infrastructure, resolve identity across devices, layer in consent management, and route clean profiles into the platforms that need them. Four steps, executed in order, so every customer interaction adds to a foundation you actually own.
First-party data is only valuable when it gets activated. We pipe unified customer profiles into Meta CAPI, Google Enhanced Conversions, and TikTok Events API as seed audiences and lookalike sources. We sync segments into Klaviyo for retention. We export to your CDP so every team operates on the same source of truth. The data you own becomes the engine that scales every channel.
See Our Data Stack →Every engagement starts with a complete first-party data audit and ends with a consent-compliant capture system feeding clean profiles into your ad platforms, CDP, and retention stack. Below is what every Lion Media data collection engagement delivers.
Complete inventory of every place customer data is captured today, every place it could be captured, and every gap that is costing you audiences and attribution. The audit alone usually surfaces a list of fast wins worth weeks of media spend.
Email and SMS forms, exit-intent capture, post-purchase surveys, quiz funnels, and preference centers built across web, app, and email. Every touchpoint where a customer could share data becomes a touchpoint where they do.
Cross-device matching, anonymous-to-known conversion, and unified customer profiles that combine every interaction across web, email, SMS, and post-purchase into one source of truth.
GDPR and CCPA-compliant cookie consent, consent management platform integration, and a documented audit trail for every piece of data collected. Built so legal sleeps and marketing scales.
Data infrastructure is never set-and-forget. Site changes, platform updates, and new touchpoints all create gaps. We monitor capture rates, identity match rates, consent compliance, and integration health every month. The result is a data foundation that gets stronger every quarter, not weaker.
Cion was running paid media on rented audiences. Every campaign relied on Meta's data, not their own. We built first-party capture across web and post-purchase, layered in identity resolution, and seeded clean audiences back into Meta. That data foundation became the launchpad for 90% revenue growth, 4.9x ROAS, and a 41% CPA reduction. Owning the data made every win possible.
Read the Full Case Study →
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"We partnered with Lion Media 6–7 months ago to boost our marketing and sales, and since then we've seen a 3X increase in sales. Their creative strategies expanded our reach across all demographics and improved both online and print marketing efforts. Frank’s leadership has brought strong results, and we’re excited for continued growth."
"Working with the team at Lion Media has been essential for starting and growing my online business. Great work ethic, understanding of advertising industry and professional feedback is what you can expect at Lion media."
"We love being partners with Lion Media and will continue to do so."
"I cannot recommend Lion Media highly enough. Since working with Lion Media we've seen our top line revenue more than double."
Lion Media took over our marketing six months ago and tripled our revenue. Frank has worked tirelessly to get our CBD products on Meta and Pinterest, no small feat in this industry. We've been very happy with his service and congratulate him on his success.
"We work in highly regulated space, and paid channels are tough to navigate. LionsMedia handled it brilliantly, strategic, proactive, and always finding a way to make things work. Their entire team was responsive and great to work with"
Organic search channels that compound alongside paid reducing blended CPA over time.
Landing page and funnel optimization that maximizes the conversion rate of every ad click you pay for.
Static and video ad production built around testable hypotheses and systematic scaling of winners.
The data infrastructure that makes every optimization decision reliable not guesswork.
Organic social presence aligned with your paid strategy for consistent audience messaging.
E-commerce and landing page builds optimized for the traffic your Meta campaigns send.
Real results from brands we have scaled on Meta, Google, TikTok, and across full-funnel systems.
The full suite of growth services available as a coordinated system or individual engagements.
First-party data is information your customers share with you directly: email, SMS opt-ins, survey responses, preferences, purchase history. Unlike platform data, you own it. As iOS, cookie deprecation, and ad costs keep climbing, first-party data is the only audience asset that compounds rather than depreciates.
Data collection builds the foundation (capturing first-party customer data via email, SMS, surveys, and identity resolution). Conversion tracking wires that data into ad platforms (CAPI, Enhanced Conversions). Analytics analyzes what happened. Three distinct services, one coherent stack.
We install a consent management platform, configure region-specific cookie banners, and document a full audit trail for every piece of data captured. Consent is requested before data is captured. Withdrawal is honored across every connected system. Compliant by design, not patched in later.
Klaviyo, Klaviyo CDP, Segment, RudderStack, Shopify, Recharge, Yotpo, OneTrust, Cookiebot, Meta CAPI, Google Enhanced Conversions, and TikTok Events API. We meet you wherever your data lives and connect it to wherever it needs to go.
A standard build takes 4 to 8 weeks. Audit and touchpoint mapping in weeks 1 to 2, capture infrastructure and identity setup in weeks 3 to 5, consent layer and CDP integration in weeks 6 to 7, validation and audience activation in week 8.
Capture rates by touchpoint, identity match rates, audience size growth in Meta, Google, and TikTok, retention list health, and lift in lookalike performance. Every metric ties back to first-party audience growth and CAC reduction.
Every customer touchpoint where data could be captured, existing capture rates, identity resolution gaps, consent compliance, CDP and retention stack integration, audience flow into ad platforms, and the gap between data you collect and data you could own.
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