How Lion Media Helps E-Commerce Brands Build Customer Journeys That Actually Work

Why Most Online Stores Miss the Mark on Customer Experience

You’ve launched your Shopify store. Designed your pages. Wrote your product copy. You even drove traffic through paid ads.

But customers don’t stick. Conversion rates hover. Cart abandonment spikes. LTV? Flatter than expected.

Something’s off.

Most e-commerce brands build stores they think customers want—but forget to make them actually enjoyable to shop. From clunky ads to jarring page flows, the experience feels generic.

And that’s the killer.

Today’s shoppers expect more: relevance, speed, ease, delight. If your online store doesn’t deliver, they’ll bounce fast—and never come back.

The good news? You don’t need to reinvent your brand. You just need to create e-commerce experiences people enjoy.

That’s where Lion Media comes in.

This playbook shows you how we help e-commerce brands design growth-friendly, customer-first journeys—from first click to repeat purchase.

You’ll learn:

• The silent experience killers costing you conversions
• How Lion Media creates shopping flows customers want to finish
• Real client outcomes
• A clear 90-day roadmap to transform your online store
  

Let’s get into it.

The Store Looks Great—But Customers Aren’t Buying

‍

You’ve built the store. The design? Clean. The product? Great. The traffic? Decent.

But something’s off. People click—but they don’t stay. Or worse, they add to cart but don’t check out.

We see this all the time.

Here’s what typically happens:

1. You’re Running Ads, But They Don’t Match the Experience

Your Meta or TikTok ad promises one thing—your landing page delivers another. There’s a disconnect. That disconnect costs trust. And trust kills conversions.

2. Your Funnel’s Too Friction-Filled

Too many steps. Too slow to load. Too confusing to navigate. The customer journey should feel seamless, not like a maze.

3. There’s No Reason to Stay or Return

The experience ends at checkout. You’re not following up with value-driven emails. You’re not turning one-time buyers into fans.

You don’t have a traffic problem. You have an experience problem.

Where Most Brands Go Wrong

Here’s the truth: flashy stores don’t scale. Systems do.

Most brands hyper-focus on aesthetics, but forget that every pixel, click, and scroll should be engineered for enjoyment and conversion.

At Lion Media, we help brands flip the script—from generic funnels to delightful shopping experiences built to perform.

Let’s break down how.

Build an Experience That Converts (and Brings People Back)

We help e-commerce brands unlock profitable growth by rebuilding their entire customer experience—from ads to email flows—with performance and enjoyment in mind.

Here’s our four-part execution model:

Strategy With the End in Mind

We start with your numbers. What’s your AOV? LTV? Conversion rate?

Then we dig into your customer journey:

• Where are users bouncing?
• What’s causing friction?
• How can we add delight?

We build a full-funnel roadmap designed to turn traffic into customers—and customers into repeat buyers.

Smarter Paid Media That Matches the Experience

Your ads are the first “experience” someone has with your brand. They better hit hard—and align with what comes next.

We run:

• Facebook Ads for e-commerce
• TikTok and Pinterest campaigns
• Google Ads for e-commerce + YouTube video ads
  

Then we link them directly to personalized landing pages, product bundles, or dynamic flows based on intent. Every click gets a consistent, relevant experience.

Creative That Feels Like It Belongs

We build native creative that fits—on the platform and in your customer’s world. Think:

• UGC-style video ads that actually convert
• Hook-driven copy that speaks directly to customer pain points
• Split-tested visuals with scroll-stopping power

We don’t just “design.” We design with performance and the customer in mind.

CRO That Feels Effortless

Friction kills joy. We eliminate it.

Our conversion rate optimization for Shopify includes:

• Custom landing pages for specific offers
• UX tweaks based on heatmaps and scroll depth
• Cart and checkout flows optimized for mobile
• Clear, urgent CTAs designed for action
  

We create e-commerce flows that make buying feel natural—like the next logical step, not a forced decision.

Email and SMS That Don’t Annoy

Retention shouldn’t feel like spam. We build lifecycle flows your customers actually want to engage with.

Our email and SMS retention marketing strategy includes:

• Personalized post-purchase journeys
• Product education flows that reduce returns
• Smart reactivation campaigns that don’t just scream discount
• Birthday, milestone, and loyalty sequences that feel human
  

Because good experience doesn’t stop at checkout. That’s just the beginning.

What Happens When You Build With Enjoyment in Mind?

When you fix the experience, you fix the metrics.

Here’s what our clients have seen after partnering with Lion Media:

• Apparel Brand: +42% conversion rate after landing page rework
  
• Nutrition Brand: 3.6x ROAS by aligning ad creatives with product benefits
  
• Tech Accessories: +18% AOV by redesigning product pages for ease
  
• Beauty Brand: $100K+ new Q1 revenue—over 50% from email flows
  

People buy more when the experience feels good.
They come back more when you treat them like people—not data points.

Your Next 90 Days: A Plan for Better Customer Experiences

‍

Here’s how we turn “just okay” stores into experiences worth repeating:

Month 1: Experience Audit & Strategic Setup

• Funnel performance mapping
• Ad-to-site journey breakdown
• Landing page and CRO audit
• Creative gap analysis
  

Month 2: Experience Build & Optimization

• Launch new ad and landing page pairs
• Introduce segmented retention flows
• Tweak UX for frictionless mobile shopping
• Split-test high-exit areas
  

Month 3: Retention and Repeat Flow

• Refine winning offers and funnels
• Optimize email/SMS for behavior triggers
• Introduce LTV boosters (bundles, subscriptions)
• Create ongoing testing roadmap
  

By day 90, your store feels better to shop, easier to buy from, and more enjoyable to come back to.

E-Commerce Isn’t Just a Transaction. It’s an Experience.

At Lion Media, we’re not here to make your ads look better. We’re here to make your customer journey actually work.

We bring:

• E-commerce creative strategy
• Performance marketing for online brands
• Conversion rate optimization for Shopify
• Full-funnel retention marketing
  

Our goal? Help you build a store that performs because it delights.

Because great experiences drive repeatable growth. Period.

Who We Work Best With

We’ve worked with 100+ DTC brands. Here’s who thrives with us:

• Shopify stores doing $20K–$500K/month
• Founders tired of chasing broken metrics
• Brands ready to stop copying and start optimizing
• Operators who value customer lifetime value over quick hacks
  

If you want a team that acts like your in-house growth squad—while obsessing over your customer’s journey—we’re your partner.

Let’s Build a Store Customers Love to Shop

You built the brand. You launched the store. Now it’s time to make the experience one worth coming back to.

👉 Book Your Free Strategy Call with Lion Media

You’ll get:

• A performance and UX audit
• A custom roadmap for growth
• Zero-pressure insights
  

Just actionable, experience-first guidance from a team that lives and breathes e-commerce.

Final Word: Delight Converts. Let’s Build It In.

E-commerce isn’t just clicks and carts—it’s moments. And the better your experience feels, the better your business performs.

At Lion Media, we help you build those moments:
Ads that engage. Pages that convert. Flows that bring people back.

Because a store that’s enjoyable to shop is a store that scales.

Let’s build that together.

👉 Start Here